Hotel booking website.
Bluegevity.
A redesigned website for Bluegevity, a premium longevity subscription offering personalized supplements, high-end biomarker testing, and exclusive wellness retreats. The goal was to elevate the digital experience with a luxurious, trustworthy, and science-driven aesthetic while improving clarity, visual hierarchy, and understanding of the offering.

Client
Bluegevity
Timeline
Apr 2024 - Nov 2024
Role
UI Designer
Location
Rotterdam, Netherlands
Expand Case
challenge
Bluegevity’s previous website failed to reflect the luxury, precision, and scientific credibility behind its high-cost subscription model. The content was repetitive, unclear, and lacked structure, making it difficult for users to understand how the blood testing, personalized supplements, and retreat experiences worked together. The challenge was to create a refined, trustworthy digital presence that communicates value, builds confidence, and helps users navigate a complex offering with clarity and ease.

